January 24, 2023

Artist Spotlight: Jack Butcher Subverts Twitter Verification with Checks — VV Edition

Jack Butcher is a designer and entrepreneur known for his product design, branding, and marketing work. He is the founder of Visualize Value , a company that creates visual explanations of complex ideas, such as economics, fi...

Jack Butcher is a designer and entrepreneur known for his product design, branding, and marketing work. He is the founder of Visualize Value, a company that creates visual explanations of complex ideas, such as economics, finance, and technology. Sam chats with Jack about the birth of VV Checks, its burning mechanism, and Jack's marketing take on Web3.

LINKS

NOTES

  • [01:11] Who is Jack Butcher?
  • [03:02] VV Checks and the zeitgeist.
  • [04:34] Process.
  • [06:04] Verification circa now.
  • [09:54] Minting.
  • [11:30] Initial traction.
  • [13:24] Big picture.
  • [17:36] Looking ahead.
  • [19:56] CC0.
  • [22:58] Good derivatives.
  • [24:26] Attributes.
  • [28:44] Are NFTs ridiculous?
  • [36:03] Branding.
  • [39:32] Counterculture is the marketing.
  • [42:52] Digital leverage in the NFT space.
  • [47:08] A message for everyone.
  • [48:17] Talk less, do more.
  • [52:47] Live a permissionless life.
  • [55:44] Advice for artists getting started.
  • [1:03:00] Virality does not equal resonance.
  • [1:07:19] Parting thoughts.

PEOPLE