January 24, 2023
Artist Spotlight: Jack Butcher Subverts Twitter Verification with Checks — VV Edition
Jack Butcher is a designer and entrepreneur known for his product design, branding, and marketing work. He is the founder of Visualize Value , a company that creates visual explanations of complex ideas, such as economics, fi...
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Jack Butcher is a designer and entrepreneur known for his product design, branding, and marketing work. He is the founder of Visualize Value, a company that creates visual explanations of complex ideas, such as economics, finance, and technology. Sam chats with Jack about the birth of VV Checks, its burning mechanism, and Jack's marketing take on Web3.
LINKS
- VV Checks by Jack Butcher
- Visualize Value
- Jack Butcher | Twitter
- Sam | Twitter
- May or May Not Be Notable: Welcome to Twitter Legacy Limbo | Fast Company
- “This Artwork May or May Not Be Notable.” | Jack Butcher, Twitter
- 'Checks VV' is Capturing the Zeitgeist Through Checkmarks | ONE37pm
- The Collaborative Interface Design Tool | Figma
- Open Edition NFT Artwork Is The New Trend: Here’s How To Get One | NFT Evening
- What Does PFP Mean? | Cyber Definitions
- CC0 and NFTs: Understanding Ownership | NFT Now
- What Is the Definition of Art? | ThoughtCo.
- VV Checks Derivatives | Checksvverse
- Chimpers
- CryptoPunks
- Doodles
- But What Are NFTs, Actually? | Steve Mould
- NFT Collection Raccoon Secret Society “Kills” Entire Project to Prove a Point | Yahoo!
- NFTs Are Worth Understanding | Visualize Value
- First National Geographic NFT Launch Meets Massive Backlash, Technical Issues | Decrypt
- What Are Network Effects? | HBS Online
- Behance
- DeviantArt
- Home of BAYC, MAYC, Otherside, Cryptopunks, and Meebits | Yuga Labs
- Stephen Curry, LaMelo Ball, and the Bored Ape NFT Takeover | Boardroom
- Jay-Z Makes His Twitter Profile Picture a CryptoPunk NFT | The Block
- $1 Million Online Business: How Jack Butcher Productized Himself | AppSumo
- Four Things 50 Cent Can Teach You About Connecting with Your Audience | Copyblogger
- Day 11,137 by Jack Butcher | Visualize Value
- What is ADHD? | CDC
- F A N T A S Y
- Permissionless Apprentice | Visualize Value
- GeoMetric Pepes by Batzdu | OpenSea
- Beeple: His Story, The Future of NFTs, His Favorite Digital Artist, and More | Modern Finance
- Artist Profile: Grant Riven Yun and the Business of Art | PROOF
NOTES
- [01:11] Who is Jack Butcher?
- [03:02] VV Checks and the zeitgeist.
- [04:34] Process.
- [06:04] Verification circa now.
- [09:54] Minting.
- [11:30] Initial traction.
- [13:24] Big picture.
- [17:36] Looking ahead.
- [19:56] CC0.
- [22:58] Good derivatives.
- [24:26] Attributes.
- [28:44] Are NFTs ridiculous?
- [36:03] Branding.
- [39:32] Counterculture is the marketing.
- [42:52] Digital leverage in the NFT space.
- [47:08] A message for everyone.
- [48:17] Talk less, do more.
- [52:47] Live a permissionless life.
- [55:44] Advice for artists getting started.
- [1:03:00] Virality does not equal resonance.
- [1:07:19] Parting thoughts.